How Mobile Is Transforming the Shopping Experience in Stores – Think Insights – Google

 

How Mobile Is Transforming the Shopping Experience in Stores – Think Insights – Google.

 

If you rely on foot traffic in your door, this is a must read!  Fascinating numbers on what we all know as “Showrooming” – the act of going into a store, finding something we like and then looking at your phone to see if its cheaper somewhere else.  Beyond this though is the real opportunity for retailers to turn it around and create a mobile experience specifically for their store to help guide shoppers to what they want, present deals and a map to the till.

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