Consumers Spend More Time with Mobile as Online Growth Slows – eMarketer

Consumers Spend More Time with Mobile as Online Growth Slows – eMarketer.

A 51.9 per cent climb on 2010.

New data from eMarketer says consumers in the US are reducing the time spent web browsing via laptops, desktops and connected TVs, which is leading to a spike of mobile entertainment consumption.

The average American is now using their mobile for around 82 minutes a day to browse the web, use apps, listen to music, games and so on, a 51.9 per cent rise from 34 minutes a day in 2010.

That said, traditional non-mobile browsing will still grow this year, but by just 3.6 per cent to 173 minutes a day in comparison to the 7.7 per cent growth in 2011 to 167 minutes per day.

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Posted in Bundlewire, Smart Web

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